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Writing White Papers: How to Capture Readers And Keep Them Engaged
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Bibliographic Detail
Publisher
Whitepapersource Pub
Publication date
August 30, 2006
Pages
199
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780977716937
ISBN-10
0977716937
Dimensions
1 by 6.25 by 9 in.
Weight
1 lbs.
Original list price
$34.95
Amazon.com says people who bought this book also bought:
Crafting White Paper 2.0: Designing Information for Today's Time and Attention-Challenged Business Reader | Fundamentals of User-Centered Design: A Practical Approach | The Well-Fed Writer | The White Paper Marketing Handbook | White Papers for Dummies | Start & Run a Copywriting Business | The Copywriter's Handbook | Stories That Sell | The Wealthy Freelancer
Crafting White Paper 2.0: Designing Information for Today's Time and Attention-Challenged Business Reader | Fundamentals of User-Centered Design: A Practical Approach | The Well-Fed Writer | The White Paper Marketing Handbook | White Papers for Dummies | Start & Run a Copywriting Business | The Copywriter's Handbook | Stories That Sell | The Wealthy Freelancer
Summaries and Reviews
Summary
The white paper is a crossbreed of a magazine article and a brochure. White paper guru Michael Stelzner reveals his secrets for creating compelling white papers that attract readers in droves. The first of its kind, Writing White Papers provides critical how-to details for every step of any white paper project--from performing the needs assessment to attracting prospects with creative marketing tactics.
Editions
Hardcover
The price comparison is for this edition
from Whitepapersource Pub (August 30, 2006)
9780977716937 | details & prices | 199 pages | 6.25 × 9.00 × 1.00 in. | 1.04 lbs | List price $34.95
About: The white paper is a crossbreed of a magazine article and a brochure.
About: The white paper is a crossbreed of a magazine article and a brochure.
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