Jump quickly to results on these stores:
While Madison Avenue continues to struggle to adapt its methods and thinking to this new world, a new generation of digital marketers has already blazed a path through this new environment, illuminating both its promise and its pitfalls. The Eyes Have It provides solutions to the most pressing questions facing the advertising industry today, gleaned from the authors' experiences.
For example, how can marketers know whether their ad agencies are capable of executing profitable digital marketing campaigns? What steps can ad agencies take to ensure that they're not falling behind the curve? How does one build a "digital-ready" in-house team? What new challenges do auction-media marketplaces present to marketers and ad agencies? How must media plans evolve to take account of the inherent dynamism and instability of the digital media marketplace?
Authors Kevin Lee and Steve Baldwin are eminently qualified to provide the insights required to compete and succeed in today's new media marketplace, having studied and participated in the rise of targeted digital media since its inception in the late 1990's. The Eyes Have It is written in an accessible style that makes it suitable for intermediate marketers pursuing strategies on their own or for advanced digital marketers in the C-Level suite. If you or your firm--of any size--is planning or conducting any form of digital marketing today, The Eyes Have It will provide an excellent `Return on Investment.'
About: Media and advertising are undergoing a radical and unprecedented transformation.
Pricing is shown for items sent to or within the U.S., excluding shipping and tax. Please consult the store to determine exact fees. No warranties are made express or implied about the accuracy, timeliness, merit, or value of the information provided. Information subject to change without notice. isbn.nu is not a bookseller, just an information source.