Amazon.com description: Product Description: Book Description Publication Date: March 1987 Boston-area doctor, Joel Herskowitz explains his weight-loss program, based upon sound nutritional principles his Popcorn- Plus Diet is a unique way to control hunger, prevent desperate eating binges, and allow you to make healthy choices. Mixing humor with information on behavioral awareness provides further tools for effective weight-loss. He claims that he developed the diet for himself to lose weight, and has keep it off. He runs weight-loss programs in the Boston area and with this book he shares his approach with the reader.