Amazon.com description: Product Description: Consulting is truly the growth industry of our age. Whether it's seasoned corporate executives being "downsized," specialists displaced by technology or fast-track professionals taking advantage of the communication/information revolution to work at their own pace, today there are more consultants than ever before. Even the authoritative Wall Street Journal reported that there are now so many people working as consultants, it's distorting how the government collects employment statistics.

But more consultants inevitably means more consulting competition. Today, your success as a consultant can depend more on your sales and marketing abilities than it does on your professional skills, knowledge and experience.

And increased marketing competence gives you another edge as well: It gives you control over your practice, allowing you to work when and where you want, with exactly the clients you want and at the top rates you can command.

Sound too good to be true? Well up to now it has been. But no more.

The Complete Marketing Handbook for Consultants takes the guesswork out of your sales and marketing. The author -- a veteran marketing consultant who has "done it all" -- reveals his own proven success secrets, painstakingly researched and collected over more than two decades.

You could pay as much as $5,000 for individual advice -- and still not learn as much about marketing your consulting services as you can from this $79.95 handbook. And The Complete Marketing Handbook for Consultants contains information that simply isn't available elsewhere at any price. This boxed, two-volume set is literally a complete reference library on how to market consulting and related products and publications. It gives you the tested methods that really work, reliable benchmark statistics and detailed checklists in virtually every area important to your marketing success.

It answers more questions, solves more problems and gives you more worthwhile, practice-building ideas than any other handbook you could own. You'll consult it constantly for answers to troublesome sales issues, detailed discussions of important marketing procedures, access to key resources or quick definitions of unfamiliar terms. Its uses are virtually unlimited.

A partial table of contents is included. It includes such vital topics as selecting your most marketable services, products and markets; choosing your best selling strategies; figuring realistic schedules and budgets; creating compelling letters and brochures; face-to-face selling; successfully using direct mail and telemarketing; creating and maintaining your client/prospect database; skillfully using seminars and conferences; getting free and low-cost marketing help; and much, much more.

Special Low Price: This book was a "best-seller" at $149. Now, through a special purchase arrangement with the original publisher, we're able to offer the very same boxed, 2-volume set at almost half the price: only $79! Don't miss this opportunity to get this money-making consulting reference at this rock-bottom price. Don't think of this book as an expense. Think of it as an investment ... an investment in facts, data, examples, techniques and, most of all, ideas that produce results!

Ten Unique "How-to-do-it" Topics for Consultants ... Features You'll Find Only In This Handbook:

1. How to build an integrated multi-media marketing program scaled to the size of your consulting practice.

2. How to evaluate and select your most marketable service and product opportunities for the market you want to serve.

3. How to use six face-to-face sales productivity benchmarks to gauge your personal selling effectiveness.

4. How to organize and manage the sales activities of others.

5. How to estimate response rates for mailings a consultant might make.

6. How to find and evaluate mailing lists, including the names of 92 specific mailing lists other consultants use.

7. How to decide whether you should conduct seminars ... and whether to hold your own or work through an existing sponsor.

8. How to get the most from participating in conferences, trade shows, expositions and similar meetings.

9. How to hold exciting sales "showcases" that get you wide exposure ... and dramatically cut your selling costs.

10. How to find the right reference or other consultant's marketing resource, including 311 of the best, each with how-to-order information.