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Brand Slam: The Ultimate Hit in the Game of Marketing
By
Frank Delano
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Jump down to see edition details for: Hardcover
Bibliographic Detail
Publisher
Lebhar-Friedman Books
Publication date
May 1, 2001
Pages
99
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780867308471
ISBN-10
0867308478
Dimensions
1 by 9.50 by 6.50 in.
Weight
1.05 lbs.
Availability§
Out of Print
Original list price
$24.95
§As reported by publisher
Summaries and Reviews
Summary
Discusses the requirements for creating, developing, and maintaining high brand name recognition, analyzing the steps for successful brand marketing and exploring some of the world's most effective brand marketing campaigns.
Amazon.com description: Product Description: A wake-up call for CEOs and product managers alike, Delano debunks overwrought strategic planning and loads your bases for the chance at a brand slam hit out of the marketing ballpark. Case studies and personal experience round out this remarkable call to action.
Editions
Hardcover
The price comparison is for this edition
from Lebhar-Friedman Books (May 1, 2001)
9780867308471 | details & prices | 99 pages | 9.50 × 6.50 × 1.00 in. | 1.05 lbs | List price $24.95
About: Discusses the requirements for creating, developing, and maintaining high brand name recognition, analyzing the steps for successful brand marketing and exploring some of the world's most effective brand marketing campaigns.
About: Discusses the requirements for creating, developing, and maintaining high brand name recognition, analyzing the steps for successful brand marketing and exploring some of the world's most effective brand marketing campaigns.
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