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Bibliographic Detail
Publisher
Fordham Univ Pr
Publication date
June 1, 2011
Pages
274
Binding
Hardcover
Edition
2
Book category
Adult Non-Fiction
ISBN-13
9780823232567
ISBN-10
0823232565
Dimensions
1 by 6.50 by 9.25 in.
Weight
1.12 lbs.
Original list price
$90.00
Other format details
university press
Amazon.com says people who bought this book also bought:
Quantitative Research Methods for Communication | Reasoning With Statistics | Understanding Media Economics | Media Management | Integrated Marketing Communication | Management of Organizational Behavior | Strategic Integrated Marketing Communications | Media Management | Marketing Finance
Quantitative Research Methods for Communication | Reasoning With Statistics | Understanding Media Economics | Media Management | Integrated Marketing Communication | Management of Organizational Behavior | Strategic Integrated Marketing Communications | Media Management | Marketing Finance
Summaries and Reviews
Amazon.com description: Product Description: In this updated and expanded edition of the acclaimed Economics and Financing of Media Companies, leading economist and media specialist Robert G. Picard employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them.Picard has added new examples and new data, and he covers such emerging areas as the economics of digital media. Using contemporary examples from American and global media companies, the book contains a wealth of information, including useful charts and tables, important for both those who work in and study media industries. It goes beyond simplistic explanations to show how various internal and external forces direct and constrain decisions in media firms and the implications of the forces on the type of media and content offered today.
Editions
Hardcover
The price comparison is for this edition
2 edition from Fordham Univ Pr (June 1, 2011)
9780823232567 | details & prices | 274 pages | 6.50 × 9.25 × 1.00 in. | 1.12 lbs | List price $90.00
About: In this updated and expanded edition of the acclaimed Economics and Financing of Media Companies, leading economist and media specialist Robert G.
About: In this updated and expanded edition of the acclaimed Economics and Financing of Media Companies, leading economist and media specialist Robert G.
1 edition from Fordham Univ Pr (June 1, 2002)
9780823221745 | details & prices | 270 pages | 6.25 × 9.00 × 0.75 in. | 1.15 lbs | List price $65.00
About: The Economics and Financing of Media Companies is the first book to broadly apply business concepts and analyses to the understanding of the operations and activities of media firms and of the forces and issues affecting them.
About: The Economics and Financing of Media Companies is the first book to broadly apply business concepts and analyses to the understanding of the operations and activities of media firms and of the forces and issues affecting them.
Paperback
2 edition from Fordham Univ Pr (June 1, 2011)
9780823232574 | details & prices | 274 pages | 6.00 × 9.00 × 0.75 in. | 0.86 lbs | List price $35.00
1 edition from Fordham Univ Pr (June 1, 2002)
9780823221752 | details & prices | 270 pages | 6.00 × 8.75 × 0.75 in. | 0.85 lbs | List price $33.00
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