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Educational Marketing: A Business Approach to School-Community Relations
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Bibliographic Detail
Publisher Univ Pr of Amer
Publication date November 1, 1993
Pages 195
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780819191458
ISBN-10 0819191450
Dimensions 0.50 by 5.75 by 8.75 in.
Weight 0.85 lbs.
Availability§ Publisher Out of Stock Indefinitely
Original list price $65.50
§As reported by publisher
Summaries and Reviews description: Product Description: The American public school system is the biggest business in the world. Too frequently the schools are still thought of as 'the little red schoolhouse' and are marketed to their many and varied clients as such. This book provides a method by which students of teaching and learning, school board members, superintendents of schools, school principals, state and federal lawmakers, educational agencies at all levels might use some of the private sector ideas to effectively and efficiently market their products to the right 'consumers.' Holcomb discusses education as a product as well as a service. It can be measured, evaluated, weighed, verbalized, packaged...and marketed. Used here, 'marketing' is simply the exchange of money, goods, or services for other money, goods, or services. With his extensive experience in educational services, the author offers much to help the public school system.

The price comparison is for this edition
from Univ Pr of Amer (November 1, 1993)
9780819191458 | details & prices | 195 pages | 5.75 × 8.75 × 0.50 in. | 0.85 lbs | List price $65.50
About: The American public school system is the biggest business in the world.
Book cover for 9780819191465
from Univ Pr of Amer (February 1, 1994)
9780819191465 | details & prices | 5.50 × 8.75 × 0.50 in. | 0.55 lbs | List price $53.99

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