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By
Tom Himpe
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Jump down to see edition details for: Hardcover
Bibliographic Detail
Publisher
Chronicle Books Llc
Publication date
December 3, 2008
Pages
399
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780811865395
ISBN-10
0811865398
Dimensions
1.50 by 9 by 10 in.
Weight
4.45 lbs.
Original list price
$60.00
Summaries and Reviews
Amazon.com description: Product Description: The days when branders could consult a stayed formula again and again to reach their consumer are over. In the digital communications age, branders reluctant to embrace this new cultural landscape run the risk of becoming obsolete overnight. Big companies no longer dominate the public's consciousness by default; conversely, small companies who think big now have the opportunity to be key players. Tom Himpe presents 18 new mantras for advertising, communications, and business in general to both overcome new obstacles and exploit new opportunities. His mantras are brought to life with 150 exemplary campaigns from companies big and small, all across the world.
Editions
Hardcover
The price comparison is for this edition
from Chronicle Books Llc (December 3, 2008)
9780811865395 | details & prices | 399 pages | 9.00 × 10.00 × 1.50 in. | 4.45 lbs | List price $60.00
About: The days when branders could consult a stayed formula again and again to reach their consumer are over.
About: The days when branders could consult a stayed formula again and again to reach their consumer are over.
from Gardners Books (October 27, 2008)
9780500514160 | details & prices | 400 pages | 8.75 × 10.00 × 1.50 in. | 4.48 lbs | List price $42.20
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