Amazon.com description: Product Description: In a society in which persuasion is a second nature skill for individuals, advertising and public relations are the outgrowth professions that raise the process of persuasion to a fine art, leaving both gratitude and fear in their wake. Viewed from the truthful and comprehensive perspective of the journalist, persuasion needs moral discussion that will provide the moral foundation on which realistic persuasion ethics structures can be built, thus is the focus of this special issue.