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By
Everett M. Rogers (editor),
Michael J. Cody (editor),
Miguel Sadibo (editor) and
Arvind Singhal (editor)
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Bibliographic Detail
Publisher
Routledge
Publication date
November 1, 2003
Pages
480
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9780805845532
ISBN-10
0805845534
Dimensions
1 by 5.75 by 8.75 in.
Weight
1.40 lbs.
Original list price
$78.95
Amazon.com says people who bought this book also bought:
Influence | Social Marketing | Health Communication Lessons from Family Planning and Reproductive Health | A First Look at Communication Theory | Straight Talk About Communication Research Methods | Social Marketing | The Television Will Be Revolutionized | A Creator's Guide to Transmedia Storytelling | Entertainment Education
Influence | Social Marketing | Health Communication Lessons from Family Planning and Reproductive Health | A First Look at Communication Theory | Straight Talk About Communication Research Methods | Social Marketing | The Television Will Be Revolutionized | A Creator's Guide to Transmedia Storytelling | Entertainment Education
Summaries and Reviews
Amazon.com description: Product Description: Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication theories that bear on E-E, and a range of research methods for studying the effects of E-E interventions. The editors include commentary and insights from prominent E-E theoreticians, practitioners, activists, and researchers, representing a wide range of nationalities and theoretical orientations.
Examples of effective E-E designs and applications, as well as an agenda for future E-E initiatives and campaigns, make this work a useful volume for scholars, educators, and practitioners in entertainment media studies, behavior change communications, public health, psychology, social work, and other arenas concerned with strategies for social change. It will be an invaluable resource book for members of governmental and non-profit agencies, public health and development professionals, and social activists.
Examples of effective E-E designs and applications, as well as an agenda for future E-E initiatives and campaigns, make this work a useful volume for scholars, educators, and practitioners in entertainment media studies, behavior change communications, public health, psychology, social work, and other arenas concerned with strategies for social change. It will be an invaluable resource book for members of governmental and non-profit agencies, public health and development professionals, and social activists.
Editions
Hardcover
With Miguel Sabido (other contributor) |
from Routledge (November 1, 2003)
9780805845525 | details & prices | 480 pages | 6.50 × 9.25 × 1.25 in. | 1.65 lbs | List price $145.00
Paperback
The price comparison is for this edition
With Miguel Sadibo (other contributor) |
from Routledge (November 1, 2003)
9780805845532 | details & prices | 480 pages | 5.75 × 8.75 × 1.00 in. | 1.40 lbs | List price $78.95
About: Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives.
About: Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives.
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