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By
William D. Crano (editor),
Michael Burgoon (editor) and
Claremont Symposium on Applied Social Psychology (corporate author)
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Bibliographic Detail
Publisher
Psychology Pr
Publication date
December 1, 2001
Pages
312
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780805834772
ISBN-10
080583477X
Dimensions
1.25 by 6.25 by 9 in.
Weight
1.40 lbs.
Original list price
$110.00
Summaries and Reviews
Amazon.com description: Product Description: This book tells the story of the mass media's potential in the war against drug abuse. It is based on scientific evidence on the use of media in health promotion and disease prevention. Past approaches--successes and failures alike--are included to help enlighten future programs of research and practice. Advice about the logical steps that must be taken to help alleviate the crisis of drug abuse is featured throughout.
The book will appeal to social scientists interested in persuasion and the media Each chapter offers information to help the conscientious practitioner maximize persuasive effects of a mass-mediated presentation.
The book will appeal to social scientists interested in persuasion and the media Each chapter offers information to help the conscientious practitioner maximize persuasive effects of a mass-mediated presentation.
Editions
Hardcover
The price comparison is for this edition
from Psychology Pr (December 1, 2001)
9780805834772 | details & prices | 312 pages | 6.25 × 9.00 × 1.25 in. | 1.40 lbs | List price $110.00
About: This book tells the story of the mass media's potential in the war against drug abuse.
About: This book tells the story of the mass media's potential in the war against drug abuse.
Paperback
from Psychology Pr (December 1, 2001)
9780805834789 | details & prices | 312 pages | 5.75 × 8.75 × 0.75 in. | 1.15 lbs | List price $51.95
Miscellaneous
from Psychology Pr (December 13, 2001)
9780585399430 | details & prices | List price $69.95
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