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Bibliographic Detail
Publisher
McFarland & Co Inc Pub
Publication date
August 16, 2012
Pages
220
Binding
Paperback
Edition
Reprint
Book category
Adult Non-Fiction
ISBN-13
9780786472802
ISBN-10
0786472804
Dimensions
0.50 by 5.75 by 7.75 in.
Weight
0.70 lbs.
Original list price
$25.00
Subjects
Summaries and Reviews
Amazon.com description: Product Description: While the American soap opera is known primarily for its marketing value, producers, health professionals, politicians, and rebels elsewhere focus on the serials' potential for social change: African, Indian and South American serials offer information on family planning, child protection and AIDS; a Mexican telenovela parallels a government murder scandal--the program is so popular the state dare not censor it. In Russia, South American novelas are so popular that Boris Yeltsin manipulates programming to affect voters on polling day. Here is an examination of the economic and social impact of the soap opera, with projections for the future. A chapter for each of the nine regions of the world offers demographic statistics of major countries' audiences, radio and television usage, stations available, and synopses of the most popular serials.
Editions
Hardcover
from McFarland & Co Inc Pub (November 1, 1998)
9780786405572 | details & prices | 220 pages | 6.50 × 9.50 × 0.75 in. | 1.05 lbs | List price $34.50
About: Examines the economic and social impact of the soap opera worldwide and offers future projections.
About: Examines the economic and social impact of the soap opera worldwide and offers future projections.
Paperback
The price comparison is for this edition
Reprint edition from McFarland & Co Inc Pub (August 16, 2012)
9780786472802 | details & prices | 220 pages | 5.75 × 7.75 × 0.50 in. | 0.70 lbs | List price $25.00
About: While the American soap opera is known primarily for its marketing value, producers, health professionals, politicians, and rebels elsewhere focus on the serials' potential for social change: African, Indian and South American serials offer information on family planning, child protection and AIDS; a Mexican telenovela parallels a government murder scandal--the program is so popular the state dare not censor it.
About: While the American soap opera is known primarily for its marketing value, producers, health professionals, politicians, and rebels elsewhere focus on the serials' potential for social change: African, Indian and South American serials offer information on family planning, child protection and AIDS; a Mexican telenovela parallels a government murder scandal--the program is so popular the state dare not censor it.
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