Amazon.com description: Product Description: While a flawed strategy is doomed to failure, no matter how effective the implementation, a successful strategy doesn't have to be brilliant. In case after case, it becomes clear that a sound strategy, implemented without error, wins everytime. The lesson for managers is that it's not that hard to avoid the most common strategic planning errors--if you know what to look for. Each chapter of Mission Critical begins with a case history or two of organizational disasters, followed by an analysis and identification of the fundamental strategic error. The authors then bypass the symptoms and get to the root of the problem, formulating a solution that combines the best of the business and educational perspectives in a fresh and thought-provoking fashion. Readers will learn to avoid the classic mistakes, craft a sound strategy and then implement that strategy to solve their strategic problems. Among the 7 strategic traps outlined and discussed by the authors are: diversifying your way out of business; right strategy, wrong problem; honing a non-competitive advantage.