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The Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live As They Do
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Bibliographic Detail
Publisher Crown Pub
Publication date July 17, 2007
Pages 213
Binding Paperback
Edition Reprint
Book category Adult Non-Fiction
ISBN-13 9780767920575
ISBN-10 0767920570
Dimensions 0.50 by 5.50 by 8.25 in.
Weight 0.45 lbs.
Original list price $15.99
Summaries and Reviews
Summary
An internationally revered cultural anthropologist and marketing expert reveals techniques, perfected over three decades of working with Fortune 100 companies, that can help companies decode the most powerful symbols within a culture, and understand why each culture behaves the way they do. Reprint. 25,000 first printing.
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Paperback
Book cover for 9780767920575
 
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Reprint edition from Crown Pub (July 17, 2007)
9780767920575 | details & prices | 213 pages | 5.50 × 8.25 × 0.50 in. | 0.45 lbs | List price $15.99
About: An internationally revered cultural anthropologist and marketing expert reveals techniques, perfected over three decades of working with Fortune 100 companies, that can help companies decode the most powerful symbols within a culture, and understand why each culture behaves the way they do.

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