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Paul Newman | In Pursuit of the Common Good | Paul and Me | Paul and Me | Paul Newman
In 1978, Paul Newman and A. E. Hotchner decided they would offer Paul's salad dressing (usually distributed to neighbors at Christmas) to a few local stores. It was enthusiastically received, and the freewheeling, irreverent entrepreneurs became major players in the food business. Here they recount the picaresque saga of their nonmanagement adventure, describing how they systematically disregarded the advice of experts and succeeded through instinct, imagination, and luck.
About: Describes how the authors conceived a venture to promote a brand of all-natural foods as a way to poke fun at traditional marketing, the success of their endeavor, and the decision to use their profits to promote philanthropic causes.
About: A Book of the Month Club, Doubleday Book Club, Literary Guild, and Quality Paperback Book Club Selection In 1978, Paul Newman and A.
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