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Cim Coursebook 06/07 Marketing in Practice
By
Tony Curtis
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Bibliographic Detail
Publisher
Butterworth-Heinemann
Publication date
July 31, 2006
Pages
400
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9780750680080
ISBN-10
0750680083
Availability§
Out of Print
Original list price
$39.95
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: Elsevier/Butterworth-Heinemann's 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can:
*Annotate, customise and create personally tailored notes using the electronic version of the Coursebook
*Search the Coursebook online for easy access to definitions and key concepts
*Access the glossary for a comprehensive list of marketing terms and their meanings
* Written specially for the Marketing in practice module by the CIM senior examiner for marketing management in practice module
* The only coursebook fully endorsed by CIM
* Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can:
*Annotate, customise and create personally tailored notes using the electronic version of the Coursebook
*Search the Coursebook online for easy access to definitions and key concepts
*Access the glossary for a comprehensive list of marketing terms and their meanings
* Written specially for the Marketing in practice module by the CIM senior examiner for marketing management in practice module
* The only coursebook fully endorsed by CIM
* Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam
Editions
Paperback
The price comparison is for this edition
from Butterworth-Heinemann (July 31, 2006)
9780750680080 | details & prices | 400 pages | List price $39.95
About: Elsevier/Butterworth-Heinemann's 2006-2007 Official CIM Coursebook series offers you the complete package for exam success.
About: Elsevier/Butterworth-Heinemann's 2006-2007 Official CIM Coursebook series offers you the complete package for exam success.
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