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Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology
By
Ben Salter and
Alex Michael
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Bibliographic Detail
Publisher
Routledge
Publication date
April 21, 2006
Pages
237
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9780750667470
ISBN-10
0750667478
Dimensions
0.75 by 6 by 9 in.
Weight
0.85 lbs.
Published in
Great Britain
Original list price
$46.95
Summaries and Reviews
Amazon.com description: Product Description: In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities.
Mobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential.
Mobile Marketing is as different from traditional marketing as Internet marketing was, and this book outlines methods and techniques for:
* Defining and implementing a wireless marketing strategy
* Making sense of what can be a technically and commercially confusing industry
* Providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world
Written by experienced practitioners with experience of advising major international companies on both strategy and individual campaigns in the mobile sector it is an essential guide and reference for professional marketeers.
Mobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential.
Mobile Marketing is as different from traditional marketing as Internet marketing was, and this book outlines methods and techniques for:
* Defining and implementing a wireless marketing strategy
* Making sense of what can be a technically and commercially confusing industry
* Providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world
Written by experienced practitioners with experience of advising major international companies on both strategy and individual campaigns in the mobile sector it is an essential guide and reference for professional marketeers.
Editions
Paperback
The price comparison is for this edition
from Routledge (April 21, 2006)
9780750667470 | details & prices | 237 pages | 6.00 × 9.00 × 0.75 in. | 0.85 lbs | List price $46.95
About: In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world.
About: In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world.
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