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Strategic Sports Event Management: An International Approach
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Bibliographic Detail
Publisher
Butterworth-Heinemann
Publication date
July 7, 2004
Pages
250
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9780750659833
ISBN-10
0750659831
Dimensions
0.50 by 7.25 by 9.50 in.
Weight
1.20 lbs.
Availability§
Out of Print
Published in
Great Britain
Original list price
$54.95
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: The hosting of sports events, be they large international events or smaller niche interest events, has huge and long-lasting impacts on the local environment, economy and industry.
Strategic Sports Event Management: An international approach provides students and event managers in the industry with an insight into the strategic management of sports events of all scales and nature. The framework offers a planning process that can be used to firstly understand the importance of a strategic approach, and secondly how to implement strategies that can achieve successful sports events over the short and long-term.
Using international case studies such as the Sydney olympics 2000, Boardsurfing events in the UK, US and Australia, Manchester Commonwealth Games 2002, Salt Lake City Winter Olympics 2002 and Athen Olympics 2004, this text looks at:
* The organisations involved such as the IOC, FIFA and IAAF, and their interactions with charities, teh media and promoters.
* The planning process; short term and long term benefits, and evaluations.
* Operational strategies including IT, communications, equipments and personnel.
* The importance of long-term as well as short term strategic plans and the impact of hosting sports events.
* Builds a conceptual framework for the planning, organising, managing and evaluating of sports events.
* International cases and examples, of both large and small sports events, from first-hand experience and research.
Strategic Sports Event Management: An international approach provides students and event managers in the industry with an insight into the strategic management of sports events of all scales and nature. The framework offers a planning process that can be used to firstly understand the importance of a strategic approach, and secondly how to implement strategies that can achieve successful sports events over the short and long-term.
Using international case studies such as the Sydney olympics 2000, Boardsurfing events in the UK, US and Australia, Manchester Commonwealth Games 2002, Salt Lake City Winter Olympics 2002 and Athen Olympics 2004, this text looks at:
* The organisations involved such as the IOC, FIFA and IAAF, and their interactions with charities, teh media and promoters.
* The planning process; short term and long term benefits, and evaluations.
* Operational strategies including IT, communications, equipments and personnel.
* The importance of long-term as well as short term strategic plans and the impact of hosting sports events.
* Builds a conceptual framework for the planning, organising, managing and evaluating of sports events.
* International cases and examples, of both large and small sports events, from first-hand experience and research.
Editions
Paperback
The price comparison is for this edition
from Butterworth-Heinemann (July 7, 2004)
9780750659833 | details & prices | 250 pages | 7.25 × 9.50 × 0.50 in. | 1.20 lbs | List price $54.95
About: The hosting of sports events, be they large international events or smaller niche interest events, has huge and long-lasting impacts on the local environment, economy and industry.
About: The hosting of sports events, be they large international events or smaller niche interest events, has huge and long-lasting impacts on the local environment, economy and industry.
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