Amazon.com description: Product Description: This is an introduction to form organization - a design procedure in which complex curved surfaces are created by using simple geometric control elements - written to enable students quickly to acquire the skills to apply form organization practically in product and graphic design. But there are also more theoretical chapters on designing and form-giving, form study in general and on some elementary geometry of the conic sections, most of which is simple planar and analytic geometry. The mathematics of the chapters on conic sections and on co-ordinate geometry are kept as simple as possible, so they should also be accessible to students whose mathematical background is minimal.