Amazon.com description: Product Description: The world of business is changing faster than ever before. More business are creating more products and services that cut across both physical and industry boundaries. Against this background of intensifying competition, companies need to be more creative - not only to stand out in the market, but simply to survive. Innovation, then, is not a one-hit wonder, but a way of life. For today's companies to succeed, they need to be open to new opportunities, continually looking for new solutions and finding new ways forward. This guide highlights the ways in which companies can foster innovation, from creating the right culture to recognising opportunities in for collaboration; from securing funds to tapping into special expertise or knowledge. It includes topics such as: creating the right climate for innovation; people, culture and teamworking; innovation in e-services; and, safeguarding intellectual property. This guide is part of "The Director's Guide series", published by the Institute of Directors, which gives UK directors clear, practical advice on key business issues, with real life case studies.