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For companies to survive in the 21st century they need to be aware of what global business is and how they can achieve it. This book, a contributed work with chapters by Ian Campbell, Director General of The Institute of Export, and Hugh Bailey, Director of British Exporters Association, takes a comprehensive look at the topic.
About: This comprehensive guide to global expansion examines the crucial emerging markets with chapters on such topics as: Financing your overseas trade, Developing your market strategy and Technology and customer care.
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