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Understanding Global Business: Directors and Opportunities for Trading Overseas
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Bibliographic Detail
Publisher Kogan Page Ltd
Publication date March 1, 1999
Pages 96
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9780749428297
ISBN-10 0749428295
Dimensions 0.25 by 5.75 by 8.25 in.
Weight 0.35 lbs.
Published in Great Britain
Original list price $14.95
Summaries and Reviews
Amazon.com description: Product Description:
This comprehensive guide to global expansion examines the crucial emerging markets with chapters on such topics as: Financing your overseas trade, Developing your market strategy and Technology and customer care.

For companies to survive in the 21st century they need to be aware of what global business is and how they can achieve it. This book, a contributed work with chapters by Ian Campbell, Director General of The Institute of Export, and Hugh Bailey, Director of British Exporters Association, takes a comprehensive look at the topic.



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Paperback
Book cover for 9780749428297
 
The price comparison is for this edition
from Kogan Page Ltd (March 1, 1999)
9780749428297 | details & prices | 96 pages | 5.75 × 8.25 × 0.25 in. | 0.35 lbs | List price $14.95
About: This comprehensive guide to global expansion examines the crucial emerging markets with chapters on such topics as: Financing your overseas trade, Developing your market strategy and Technology and customer care.

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