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Media, Persuasion and Propaganda
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Bibliographic Detail
Publisher Edinburgh Univ Pr
Publication date March 1, 2015
Pages 288
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9780748644155
ISBN-10 0748644156
Dimensions 0.75 by 5.75 by 8.75 in.
Weight 0.90 lbs.
Original list price $29.00
Other format details university press
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Summaries and Reviews
Amazon.com description: Product Description: Living in a saturated media environment, we are crowded from all sides by persuasive messages and information. Advice, promotion and propaganda form a spectrum of persuasion, and everywhere we see it performed in its full theatricality, complete with actors, scripts, props and costumes.

Based on enduring rhetorical principles, these persuasive techniques and the psychology behind them have become increasingly sophisticated during the 'age of persuasion', a century of applied research in advertising, advocacy, public relations, mass entertainment and social control. Media, Persuasion and Propaganda guides the reader through the many varieties of persuasion and its performance, exploring the protocols of rhetoric unique to the medium, from orality and print to film and digital images. Using case studies and exercises, this innovative study poses challenging questions, such as: How do individuals and organisations exert influence to build communities and networks? What role do media play in communicating persuasive messages? How do we use recent discoveries in cognitive science to promote a cause, advocate social change or market ideas and products? How do we defend ourselves against manipulation and undue influence, and when does persuasion turn into propaganda?


Editions
Hardcover
Book cover for 9780748644162
 
from Edinburgh Univ Pr (March 1, 2015)
9780748644162 | details & prices | 288 pages | 6.00 × 9.00 × 1.00 in. | 1.20 lbs | List price $120.00
About: Living in a saturated media environment, we are crowded from all sides by persuasive messages and information.
Paperback
Book cover for 9780748644155
 
The price comparison is for this edition
from Edinburgh Univ Pr (March 1, 2015)
9780748644155 | details & prices | 288 pages | 5.75 × 8.75 × 0.75 in. | 0.90 lbs | List price $29.00
About: Living in a saturated media environment, we are crowded from all sides by persuasive messages and information.

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