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The 2008 Presidential Campaign: A Communication Perspective
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Bibliographic Detail
Publisher Rowman & Littlefield Pub Inc
Publication date July 30, 2009
Pages 302
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9780742564350
ISBN-10 0742564355
Dimensions 0.75 by 6 by 8.75 in.
Weight 1.15 lbs.
Availability§ Out of Print
Original list price $33.00
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: Presidential campaigns are our national conversations_the widespread and complex communication of issues, images, social reality, and personas. In 2008, more people participated in the conversation, as voter numbers in every demographic group increased to levels of the 1970s. Here, political communication specialists break down the historic 2008 presidential campaign and go beyond the quantitative facts, electoral counts, and poll results of the election. Factoring in everything from the campaign in popular culture, political cartoons, and the effect of celebrity, the authors look at the early campaign period, the nomination process and conventions, the social and political context, the debates, the role of candidate spouses, candidate strategies, political advertising, and the use of the Internet. This enlightening book shows why more technology doesn't always mean more effective communication and how, as we attempt to make sense of our environment, we collect 'political bits' of communication that comprise our voting choices, worldviews, and legislative desires.

Editions
Hardcover
Book cover for 9780742564343
 
from Rowman & Littlefield Pub Inc (July 30, 2009)
9780742564343 | details & prices | 336 pages | 6.50 × 9.50 × 1.25 in. | 1.45 lbs | List price $104.00
Paperback
Book cover for 9780742564350
 
The price comparison is for this edition
from Rowman & Littlefield Pub Inc (July 30, 2009)
9780742564350 | details & prices | 302 pages | 6.00 × 8.75 × 0.75 in. | 1.15 lbs | List price $33.00
About: Presidential campaigns are our national conversations_the widespread and complex communication of issues, images, social reality, and personas.

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