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Bibliographic Detail
Publisher
Rowman & Littlefield Pub Inc
Publication date
August 1, 2000
Pages
167
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9780742500310
ISBN-10
0742500314
Dimensions
0.50 by 6 by 9.25 in.
Weight
0.55 lbs.
Original list price
$21.95
Summaries and Reviews
(view table of contents)
Amazon.com description: Product Description: Ads, Fads, and Consumer Culture is an engaging cultural studies critique of advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. He explores how advertising works and how society does or doesnât respond to it, and he gives two detailed interpretations of ads to offer readers step-by-step frameworks for decoding print ads and television commercials. In making our own purchasing decisions, do we still end up buying only well-advertised products? Ads, Fads, and Consumer Culture shows that there is a fine line between being aware of advertising and being influenced by it. The book also includes a glossary of advertising and communication theory terms.
Editions
Paperback
The price comparison is for this edition
from Rowman & Littlefield Pub Inc (August 1, 2000)
9780742500310 | details & prices | 167 pages | 6.00 × 9.25 × 0.50 in. | 0.55 lbs | List price $21.95
About: Ads, Fads, and Consumer Culture is an engaging cultural studies critique of advertising and its impacts on American society.
About: Ads, Fads, and Consumer Culture is an engaging cultural studies critique of advertising and its impacts on American society.
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