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The Hidden Persuaders.
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Bibliographic Detail
Publisher
Random House Inc
Publication date
June 1, 1957
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780679500308
ISBN-10
0679500308
Availability§
Out of Print
Original list price
$10.95
§As reported by publisher
Amazon.com says people who bought this book also bought:
The Naked Society. | Propaganda | Our Endangered Children | Ultra Rich | The People Shapers
The Naked Society. | Propaganda | Our Endangered Children | Ultra Rich | The People Shapers
Summaries and Reviews
Summary
A comprehensive study of advertising and the role of market research revealing many facts concerning buying motives
Editions
Hardcover
The price comparison is for this edition
from Random House Inc (June 1, 1957); titled "The Hidden Persuaders."
9780679500308 | details & prices | List price $10.95
About: A comprehensive study of advertising and the role of market research revealing many facts concerning buying motives
About: A comprehensive study of advertising and the role of market research revealing many facts concerning buying motives
Paperback
Updated edition from Pocket Books (January 1, 1985)
9780671531492 | details & prices | List price $4.95
About: "One of the best books around for demystifying the deliberately mysterious arts of advertising.
About: "One of the best books around for demystifying the deliberately mysterious arts of advertising.
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