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Principles of Internet Marketing
By
Ward Hanson
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Jump down to see edition details for: Hardcover
Bibliographic Detail
Publisher
South-Western Pub
Publication date
September 1, 1999
Pages
467
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780538875738
ISBN-10
0538875739
Dimensions
0.75 by 7.50 by 9.25 in.
Weight
2.10 lbs.
Availability§
Out of Print
Original list price
$190.95
§As reported by publisher
Summaries and Reviews
(view table of contents)
Amazon.com description: Product Description: This pioneering textbook lays the foundation for using the most exciting marketing medium in decades. It shows what makes the Internet new and different, what techniques work and which don't, and how the Internet is creating value for customers and profits for companies. Most importantly, it shows how Internet Marketing fits into the rest of an organization's marketing strategy.
Editions
Hardcover
The price comparison is for this edition
from South-Western Pub (September 1, 1999)
9780538875738 | details & prices | 467 pages | 7.50 × 9.25 × 0.75 in. | 2.10 lbs | List price $190.95
About: This pioneering textbook lays the foundation for using the most exciting marketing medium in decades.
About: This pioneering textbook lays the foundation for using the most exciting marketing medium in decades.
With Christopher Myers (other contributor), Misty Copeland |
from Intl Thomson Education Group (July 1, 1998)
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