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Agency Account Handling: Avoiding Blood Sweat and Tears
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Bibliographic Detail
Publisher John Wiley & Sons Inc
Publication date June 25, 2004
Pages 190
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780470871591
ISBN-10 0470871598
Dimensions 1 by 6.75 by 10 in.
Weight 1.15 lbs.
Original list price $85.00
Summaries and Reviews description: Product Description: Agency Account Handling strives to distinguish between good account handling and great account handling.
This book will help you understand the wider picture of client servicing, give you satisfied customers and allow you to go home at night with a smile on your face. In reality it may not avoid all the 'blood, sweat and tears' but it will certainly reduce them to a manageable level.
Good account handlers know instinctively most of the principles associated with effective client servicing. What results in great account handling is the difference an individual makes, all those little agency touches that add up to a competitive advantage and, essentially, the decision by an individual to concentrate on the right mix of priorities which will produce the most effective results.
It should inspire people to strive for satisfied clients, fulfilled professional lives and strong client service departments.
"This book is a beacon for account handlers, giving insight, confidence and experience, whether you read it cover to cover or dip into relevant sections.
It shines a light on the path to success for burgeoning careers and wily old dogs alike."
--Steve Aldridge, Creative Partner, Partners Andrews Aldridge
"Indispensable! A soup-to-nuts analysis of all aspects of account management. A must for any ambitious account handler, from any discipline, who wants to further their career."
--Suki Thompson, Managing Director, The Haystack Group
"There is much to recommend Mike's book. First, it fills a gap in the market. I haven't come across anything on great account handling practice, previously. Second, it has terrific depth and breadth. But what makes Mike's book really special is that it is a book to learn from. Having worked with Mike a lot over the last five years I know that he knows his stuff. What I hadn't realised is that he has a rare gift for imparting his stuff in the infectious way that is a pleasure to learn from."
--Malcolm White, Executive Planning Director, Euro RSCG London

Book cover for 9780470871591
The price comparison is for this edition
from John Wiley & Sons Inc (June 25, 2004)
9780470871591 | details & prices | 190 pages | 6.75 × 10.00 × 1.00 in. | 1.15 lbs | List price $85.00
About: Agency Account Handling strives to distinguish between good account handling and great account handling.
from John Wiley & Sons Inc (July 30, 2004); titled "Agency Account Handling: Avoiding Blood, Sweat and Tears"
9780470871607 | details & prices | 204 pages | List price $60.00

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