search for books and compare prices
cover image
The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It
The price is the lowest for any condition, which may be new or used; other conditions may also be available. Rental copies must be returned at the end of the designated period, and may involve a deposit.
Jump down to see edition details for: Miscellaneous
Bibliographic Detail
Publisher Jossey-Bass Inc Pub
Publication date September 22, 2008
Pages 240
Book category Adult Non-Fiction
ISBN-13 9780470396056
ISBN-10 0470396059
Original list price $27.95
Summaries and Reviews description: Product Description: How to use brands to gain and sustain competitive advantage.

Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence—drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world—that business is riding on yet another bubble that is ready to burst—a brand bubble. While most managers still see metrics like trust and awareness as the backbone of how brands are built, Gerzema asserts they're dead wrong—these metrics do not add to increased asset value. In fact, by following them, they actually hasten the declining value of their brands.

Using a five-stage model, The Brand Bubble reveals how today's successful brands—and tomorrow's—have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful "energized differentiation." Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations.

Book cover for 9780470396056
The price comparison is for this edition
from Jossey-Bass Inc Pub (September 22, 2008)
9780470396056 | details & prices | 240 pages | List price $27.95
About: How to use brands to gain and sustain competitive advantage.

Pricing is shown for items sent to or within the U.S., excluding shipping and tax. Please consult the store to determine exact fees. No warranties are made express or implied about the accuracy, timeliness, merit, or value of the information provided. Information subject to change without notice. is not a bookseller, just an information source.