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Public Relations Cases: International Perspectives
By Barbara Desanto (editor), Melanie Powell (editor) and Daniel Moss (editor)
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Jump down to see edition details for Public Relations Cases: International Perspectives: Hardcover | Paperback
Jump down to see edition details for Public Relations Cases: International Perspectives: Hardcover | Paperback
Bibliographic Detail
Publisher Routledge
Publication date August 18, 2010
Pages 192
Binding Paperback
Edition 2
Book category Adult Non-Fiction
ISBN-13 9780415773379
ISBN-10 0415773377
Dimensions 0.50 by 6 by 9 in.
Weight 0.80 lbs.
Published in Great Britain
Original list price $58.95
Summaries and Reviews
Amazon.com description: Product Description:

This unique collection of contemporary international public relations case studies gives the reader in-depth insight into effective public relations practice in a range of organizational contexts. The cases demonstrate the breadth of modern public relations practice and the increasing importance and sophistication of this function both in public and private sector organizations.

This second edition of Public Relations Cases builds on the success of the previous edition to offer new insights into the changing face of contemporary public relations and the development of PR and communication strategies. The book also examines:

  • The use of social media and blogging as a communications medium
  • The growing importance of corporate social responsibility programmes
  • Local authority identity change
  • High profile international charitable fundraising
  • Sports sponsorship
  • Property sector PR.

Featuring cases from around the world, including the UK, India, Korea, Demark, Croatia and the US, this book is an invaluable resource for teachers, researchers and students working in public relations, corporate communication and public affairs.



Editions
This edition contains multiple works--typically stories or entire novels--that are found in different collections. Below find each work in this edition grouped by how you can find each.
Hardcover
Book cover for 9780415773362
 
With Melanie Powell (other contributor), Barbara Desanto (other contributor), Danny Moss (other contributor) | 2 edition from Routledge (September 1, 2010)
9780415773362 | details & prices | 192 pages | 6.25 × 9.25 × 0.75 in. | 1.05 lbs | List price $190.00
This edition also contains Public Relations Cases: International Perspectives
About: This unique collection of contemporary international public relations case studies gives the reader in-depth insight into effective public relations practice in a range of organizational contexts.
Paperback
Book cover for 9780415773379
 
The price comparison is for this edition
With Melanie Powell (other contributor), Barbara Desanto (other contributor) | 2 edition from Routledge (August 18, 2010)
9780415773379 | details & prices | 192 pages | 6.00 × 9.00 × 0.50 in. | 0.80 lbs | List price $58.95
About: This unique collection of contemporary international public relations case studies gives the reader in-depth insight into effective public relations practice in a range of organizational contexts.
Hardcover
Book cover for 9780415773362
 
With Melanie Powell (other contributor), Barbara Desanto (other contributor), Danny Moss (other contributor) | 2 edition from Routledge (September 1, 2010)
9780415773362 | details & prices | 192 pages | 6.25 × 9.25 × 0.75 in. | 1.05 lbs | List price $190.00
This edition also contains Public Relations Cases: International Perspectives
About: This unique collection of contemporary international public relations case studies gives the reader in-depth insight into effective public relations practice in a range of organizational contexts.
Paperback
Book cover for 9780415773379
 
The price comparison is for this edition
With Melanie Powell (other contributor), Barbara Desanto (other contributor) | 2 edition from Routledge (August 18, 2010)
9780415773379 | details & prices | 192 pages | 6.00 × 9.00 × 0.50 in. | 0.80 lbs | List price $58.95
About: This unique collection of contemporary international public relations case studies gives the reader in-depth insight into effective public relations practice in a range of organizational contexts.

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