Taking a managerial perspective on the field of public relations, this book explores Pr and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on expertise of legal considerations and ethical awareness. The range of Pr and corporate communications within any organization is critical and a managerial awareness of this is all the more important. In providing a framework and examination of the issues, Public Relations: A Managerial Perspective offers an original and vital discussion.

Product Description: The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterize this evolving area...read more

This unique collection of contemporary international public relations case studies gives readers in-depth insights into the effective use of public relations in a range of organizational contexts. The cases examined demonstrate the breadth of contemporary public relations practice and the increasing importance and sophistication of the public relations function in both public and private sector organizations.  Casas from the UK, Norway, Spain, Sweden, South Africa, Canada and the USA are featured  Offering valuable insights into the development of PR and communication strategies, the areas examined include: corporate identity change and management  global reputation management crisis management in the oil and shipping industries exploiting strategic alliances between voluntary and private sector organizations public relations support for international branding and market entry  the importance of internal communications during international mergers the integration of public relations and marketing communications business-to-business communications. Also including analysis and discussion questions to support the case studies and maintaining a good balance between theory and practice it is an invaluable resource for teachers, researchers and students working in public relations, corporate communications and public affairs.

Product Description: This volume presents a global view of the current themes in public relations research, drawing together the work of leading academics in Europe and the United States. It contains comparative studies of public relations practice in different countries and explores issues such as the relationship between PR and journalism, the history of PR and journalism, the history of PR and the moral rule of the public relations practioner...read more

Product Description: Despite recent international expansion in the public relations industry, PR is still often regarded as peripheral to the overall tasks of a successful organization. Yet a well-executed public relations programme can play a vital and strategic role within many different types of organizations...read more