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Applied Minds: How Engineers Think
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Bibliographic Detail
Publisher W W Norton & Co Inc
Publication date August 3, 2015
Pages 253
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780393239874
ISBN-10 039323987X
Dimensions 1.25 by 6 by 8.25 in.
Original list price $26.95
Other format details sci/tech
Summaries and Reviews description: Product Description:

A journey inside the minds that build our world.

Dubai's Burj Khalifa―the world’s tallest building―looks nothing like Microsoft’s Office Suite, and digital surround sound doesn’t work like a citywide telecommunication grid. Yet these engineering feats have much in common.

Applied Minds explores the unique visions and mental tools of engineers to reveal the enormous―and often understated―influence they wield in transforming problems into opportunities. The resulting account pairs the innovators of modern history―Thomas Edison, the Wright brothers, Steve Jobs―with everything from ATMs and the ZIP code system to the disposable diaper.

An engineer himself, Guru Madhavan introduces a flexible intellectual tool kit called modular systems thinking as he explains the discipline's penchant for seeing structure where there is none. The creations that result from this process express the engineer's answers to the fundamental questions of design: usefulness, functionality, reliability, and user friendliness.

Through narratives and case studies spanning the brilliant history of engineering, Madhavan shows how the concepts of prototyping, efficiency, reliability, standards, optimization, and feedback are put to use in fields as diverse as transportation, retail, health care, and entertainment.

Equal parts personal, practical, and profound, Applied Minds charts a path to a future where we apply strategies borrowed from engineering to create useful and inspired solutions to our most pressing challenges.

Book cover for 9780393239874
The price comparison is for this edition
from W W Norton & Co Inc (August 3, 2015)
9780393239874 | details & prices | 253 pages | 6.00 × 8.25 × 1.25 in. | 0.95 lbs | List price $26.95
About: A journey inside the minds that build our world.
Book cover for 9780393353013
from W W Norton & Co Inc (August 16, 2016)
9780393353013 | details & prices | 288 pages | List price $16.95
About: **Winner of IEEE-USA Award for Distinguished Literary Contributions Furthering Public Understanding and the Advancement of the Engineering Profession.
CD/Spoken Word
Book cover for 9781469095806
With Sean Pratt (other contributor) | Unabridged edition from Blackstone Audio Inc (March 1, 2016)
9781469095806 | details & prices | 5.25 × 5.75 × 0.60 in. | 0.30 lbs | List price $30.00
About: [Read by Sean Pratt]Applied Minds explores the visions and mental tools of engineers to reveal the enormous influence they wield in transforming problems into opportunities.

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