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Wwhp 98.3Fm Interactive Case Study
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Bibliographic Detail
Publisher South-Western Pub
Publication date June 1, 2001
Binding Hardcover
Edition Cdr
Book category Adult Non-Fiction
ISBN-13 9780324108606
ISBN-10 0324108605
Availability§ Out of Print
Original list price $13.95
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: This exciting, CD-ROM-based case study gives users a dynamic alternative to the typical written case. Developed by Brian Wansink and three MBA students, this interactive case provides virtual reality interaction with the business world through interviews and interactive team situations. The scenario gives users the opportunity to apply their business knowledge as owners of a start-up radio station. They receive advice from a team of virtual consultants (four virtual MBA students), who help with key decisions for the radio station. The virtual consultants help users answer three important questions: What is the value of the radio station? Who is the real customer? Would you accept an offer for $225,000.00 to sell the station?

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Hardcover
Book cover for 9780324108606
 
The price comparison is for this edition
Cdr edition from South-Western Pub (June 1, 2001)
9780324108606 | details & prices | List price $13.95
About: This exciting, CD-ROM-based case study gives users a dynamic alternative to the typical written case.

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