Amazon.com description: Product Description: Building Competitive Advantage provides an authoritative, insider's perspective on identifying a company's niche and securing a competitive edge in the market. Featuring chief executive officers from some of the top companies in the nation, this book provides key strategies for balancing risk and reward, creating an effective line-of-sight strategy, and adapting to change to ensure a company's long-term success. From developing talent to creating employee buy-in, the authors discuss the important role employees play in creating differentiation and suggest ways to encourage innovation at all levels. Additionally, these leaders offer their experiences in evaluating trends, balancing short- and long-term needs, and aligning strategic decisions with the company's vision, mission, and values. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the leading business minds of today, as these insiders offer up their thoughts on developing an impenetrable strategy that will enable a company to survive and thrive even in a turbulent economy.

Inside the Minds provides readers with proven business and legal intelligence from leading C-Level executives and lawyers. Each chapter offers thought leadership and expert analysis on an industry, profession, or topic, providing a future-oriented perspective and proven strategies for success. Each author has been selected based on their experience and C-Level standing within the business and legal communities.

Chapters Include:

1. John W. Bachmann, Senior Partner, Edward Jones - "Maintaining an Edge in Any Economic Climate"
2. John R. Dickson IV, President and Chief Executive Officer, Redstone Presbyterian SeniorCare - "Establishing Competitive Advantage from the Inside Out"
3. J. Mike Stice, Chief Executive Officer, Chesapeake Midstream Partners - "Establishing Your Company as an Industry Leader"
4. Frank A. Corvino, President and Chief Executive Officer, Greenwich Hospital - "Maintaining the Edge Despite Industry Challenges"
5. Kathleen Kinslow, President and Chief Executive Officer, Aria Health - "Community Care: Serving through Innovation, Open Communication, and Excellent Employees"
6. Ron Whaley, Chief Executive Officer, CCF Brands Inc. - "Above and Beyond"
7. Philip A. Newbold, President and Chief Executive Officer, Memorial Hospital and Health System - "Stepping Outside the Office to Gain a Competitive Advantage"
8. Matt Desch, Chief Executive Officer, Iridium Communications Inc. - "Dreaming...Pragmatically"
9. Christopher J. Murphy III, Chairman, President, and Chief Executive Officer, 1st Source Corporation and 1st Source Bank - "Building a Strong Reputation with Consistent Vision and Value: The Tenets of Success"
10. Bruce R. Cohen, Senior Partner, Ares Management - "Survival of the Fittest: Gaining and Maintaining a Competitive Advantage"