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Evaluating Military Advertising and Recruiting: Theory and Methodology
By
Anne S. Mavor and
Paul R. Sackett
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Jump down to see edition details for: Hardcover
Bibliographic Detail
Publisher
Natl Academy Pr
Publication date
March 1, 2004
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780309091275
ISBN-10
0309091276
Dimensions
0.60 by 6.25 by 9 in.
Weight
1 lbs.
Original list price
$45.00
Summaries and Reviews
(view table of contents)
Editions
Hardcover
With National Research Council (U. S.) Committee on the Youth Population and (other contributor) |
from Natl Academy Pr (March 15, 2004)
9780309529471 | details & prices | List price $30.50
About: It is anticipated that in the coming decade the Department of Defense (DoD) will field and test new advertising and recruiting initiatives designed to improve the recruiting outlook.
About: It is anticipated that in the coming decade the Department of Defense (DoD) will field and test new advertising and recruiting initiatives designed to improve the recruiting outlook.
The price comparison is for this edition
from Natl Academy Pr (March 1, 2004)
9780309091275 | details & prices | 6.25 × 9.00 × 0.60 in. | 1.00 lbs | List price $45.00
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