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The Disruption Dilemma
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Bibliographic Detail
Publisher Mit Pr
Publication date March 18, 2016
Pages 166
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780262034487
ISBN-10 0262034484
Dimensions 1 by 6.25 by 9.25 in.
Weight 0.85 lbs.
Original list price $24.95
Other format details university press
Summaries and Reviews
Amazon.com description: Product Description:

An expert in management takes on the conventional wisdom about disruption, looking at companies that proved resilient and offering managers tools for survival.

“Disruption” is a business buzzword that has gotten out of control. Today everything and everyone seem to be characterized as disruptive―or, if they aren't disruptive yet, it's only a matter of time before they become so. In this book, Joshua Gans cuts through the chatter to focus on disruption in its initial use as a business term, identifying new ways to understand it and suggesting new tools to manage it.

Almost twenty years ago Clayton Christensen popularized the term in his book The Innovator's Dilemma, writing of disruption as a set of risks that established firms face. Since then, few have closely examined his account. Gans does so in this book. He looks at companies that have proven resilient and those that have fallen, and explains why some companies have successfully managed disruption―Fujifilm and Canon, for example―and why some like Blockbuster and Encyclopedia Britannica have not. Departing from the conventional wisdom, Gans identifies two kinds of disruption: demand-side, when successful firms focus on their main customers and underestimate market entrants with innovations that target niche demands; and supply-side, when firms focused on developing existing competencies become incapable of developing new ones.

Gans describes the full range of actions business leaders can take to deal with each type of disruption, from “self-disrupting” independent internal units to tightly integrated product development. But therein lies the disruption dilemma: A firm cannot practice both independence and integration at once. Gans shows business leaders how to choose their strategy so their firms can deal with disruption while continuing to innovate.



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Hardcover
Book cover for 9780262034487
 
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from Mit Pr (March 18, 2016)
9780262034487 | details & prices | 166 pages | 6.25 × 9.25 × 1.00 in. | 0.85 lbs | List price $24.95
About: An expert in management takes on the conventional wisdom about disruption, looking at companies that proved resilient and offering managers tools for survival.

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