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New Products Management
By
Penny Dale and
C. Merle Crawford
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Bibliographic Detail
Publisher
Richard d Irwin
Publication date
September 1, 1993
Binding
Hardcover
Edition
4th
Book category
Adult Non-Fiction
ISBN-13
9780256121520
ISBN-10
0256121524
Dimensions
1.25 by 7.75 by 9.75 in.
Weight
2.40 lbs.
Original list price
$69.95
Amazon.com says people who bought this book also bought:
Successful Project Management | Product Strategy for High-Technology Companies | The PDMA Handbook of New Product Development | The PDMA Toolbook 1 for New Product Development | The Market Research Toolbox | Teams | Revolutionizing Product Development | Winning at New Products | Portfolio Management for New Products
Successful Project Management | Product Strategy for High-Technology Companies | The PDMA Handbook of New Product Development | The PDMA Toolbook 1 for New Product Development | The Market Research Toolbox | Teams | Revolutionizing Product Development | Winning at New Products | Portfolio Management for New Products
Summaries and Reviews
Editions
Hardcover
With C. Anthony Di Benedetto |
7 sub edition from Irwin Professional Pub (July 1, 2002)
9780072471632 | details & prices | 576 pages | 7.25 × 9.25 × 1.00 in. | 2.30 lbs | List price $167.60
About: NEW PRODUCTS MANAGEMENT, 7/E by Crawford and Di Benedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.
About: NEW PRODUCTS MANAGEMENT, 7/E by Crawford and Di Benedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.
With Lynne P. Sullivan (other contributor), Susan C. Prezzano (other contributor), C. Anthony Di Benedetto |
from Irwin Professional Pub (August 1, 1999)
9780070275522 | details & prices | 534 pages | 7.50 × 9.75 × 1.00 in. | 2.10 lbs | List price $116.45
This edition also contains Archaeology of the Appalachian Highlands
This edition also contains Archaeology of the Appalachian Highlands
5 sub edition from Richard d Irwin (July 1, 1996)
9780256187786 | details & prices | 507 pages | 8.00 × 9.75 × 1.25 in. | 2.45 lbs | List price $108.65
About: Taking a managerial approach, in order to acquaint students with the managerial steps and processes involved in new product development, this work includes coverage of product protocol.
About: Taking a managerial approach, in order to acquaint students with the managerial steps and processes involved in new product development, this work includes coverage of product protocol.
The price comparison is for this edition
With Penny Dale |
4th edition from Richard d Irwin (September 1, 1993)
9780256121520 | details & prices | 7.75 × 9.75 × 1.25 in. | 2.40 lbs | List price $69.95
This edition also contains Dinosaur Dig
About: In every organization there is a group or person who deals with the task of getting new goods and services on to the "market".
This edition also contains Dinosaur Dig
About: In every organization there is a group or person who deals with the task of getting new goods and services on to the "market".
Paperback
With Anthony Di Benedetto |
7 edition from Academic Internet Pub Inc (October 30, 2006)
9781428807419 | details & prices | 289 pages | 8.00 × 10.50 × 0.50 in. | 1.50 lbs | List price $32.95
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