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Culture And Consumption II: Markets, Meaning, And Brand Management
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Bibliographic Detail
Publisher Indiana Univ Pr
Publication date July 30, 2005
Pages 226
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780253345660
ISBN-10 0253345669
Dimensions 0.75 by 6.25 by 9.25 in.
Weight 1.10 lbs.
Availability§ Out of Print
Original list price $45.00
Other format details university press
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: A follow-up to Grant McCracken's groundbreaking "Culture and Consumption", this new book trades the usual platitudes about the consumer society for a more detailed, exacting anthropological treatment. Each section of the book pairs a brief essay with an academic article. The essay is designed for a quick, provocative glimpse of the topic; the article provides a deeper anthropological treatment. The book opens with a broadside against the now thoroughly conventionalized attack on the consumer culture. Essays follow on homes, cars, people, and social mobility; celebrities, consumerism, and self-invention; museums and the power of objects; the anthropology of advertising; and marketing, meaning management, and value. Like McCracken's previous volume, this new book is an engaging, informative, and eye-opening foray into modern consumer culture. Grant McCracken is a visiting scholar at McGill University and author of several books, including "Culture and Consumption" (IUP, 1988), "Big Hair", and "Transformation".

Editions
Hardcover
Book cover for 9780253345660
 
The price comparison is for this edition
from Indiana Univ Pr (July 30, 2005)
9780253345660 | details & prices | 226 pages | 6.25 × 9.25 × 0.75 in. | 1.10 lbs | List price $45.00
About: A follow-up to Grant McCracken's groundbreaking "Culture and Consumption", this new book trades the usual platitudes about the consumer society for a more detailed, exacting anthropological treatment.
Paperback
Book cover for 9780253217615
 
from Indiana Univ Pr (July 30, 2005)
9780253217615 | details & prices | 226 pages | 6.00 × 9.00 × 0.75 in. | 0.85 lbs | List price $20.95
About: A follow-up to Grant McCracken’s groundbreaking Culture and Consumption, this new book trades the usual platitudes about the consumer society for a more detailed, exacting anthropological treatment.

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