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Broadcast Programming and Promotions Worktext
By Marilyn J. Matelski
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Bibliographic Detail
Publisher Focal Pr
Publication date January 1, 1989
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9780240800257
ISBN-10 0240800257
Dimensions 0.50 by 8.75 by 11.25 in.
Weight 1.30 lbs.
Availability§ Out of Print
Original list price $21.95
Subjects
Broadcasting policy; United States; Case studies.
Broadcasting; United States; Case studies.
Broadcasting
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: Offers an approach to learning the fundamentals of programming and promotions for radio, TV stations and networks. Through a series of case studies, it introduces the reader to key terms and concepts and important programming and promotions strategies.

Editions
Paperback
The price comparison is for this edition
from Focal Pr (January 1, 1989)
9780240800257 | details & prices | 8.75 × 11.25 × 0.50 in. | 1.30 lbs | List price $21.95
About: Offers an approach to learning the fundamentals of programming and promotions for radio, TV stations and networks.

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