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Focus: Use Different Ways of Seeing the World for Success and Influence
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Bibliographic Detail
Publisher Plume
Publication date January 28, 2014
Pages 251
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9780142180730
ISBN-10 0142180734
Dimensions 0.75 by 5.50 by 8.25 in.
Weight 0.45 lbs.
Original list price $16.00
Summaries and Reviews
Amazon.com description: Product Description: “A must-read for anyone who wants to understand why they behave as they do.” —Art Markman, Ph.D., author of Smart Thinking

Do you play to win? Or do you play not to lose?

As Tory Higgins and Heidi Grant Halvorson have discovered in their work at Columbia University’s Motivation Science Center, everything we do is motivated either by a desire to be better off or to simply hang on to what we’ve got. And understanding the simple but crucial difference between the two can empower you to motivate yourself and influence everyone around you. Examining how promotion/prevention focus applies across a wide range of situations—from selling products to managing employees to raising children to getting a second date—Halvorson and Higgins show us how to identify, change, and use focus to get the results we want.

Editions
Hardcover
Book cover for 9781594631023
 
from Hudson st Pr (April 18, 2013)
9781594631023 | details & prices | 251 pages | 6.25 × 9.25 × 1.00 in. | 1.08 lbs | List price $25.95
About: We all want to experience pleasure and avoid pain.
Paperback
Book cover for 9780142180730
 
The price comparison is for this edition
from Plume (January 28, 2014)
9780142180730 | details & prices | 251 pages | 5.50 × 8.25 × 0.75 in. | 0.45 lbs | List price $16.00
About: “A must-read for anyone who wants to understand why they behave as they do.

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