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Directed primarily toward undergraduate International Business majors, this text also provides practical content for future industry professionals.

 

A readable, concise, and innovative tour through international business,this textpresents the subject matter in a comprehensive – yet succinct – framework. Real-world examples and engaging features bring concepts to life and make international business accessible to all.

 

The Seventh Edition better explains the influence of the global credit crisis and recent recession on international business, and even more fully embraces the crucial role of emerging markets in today’s global economy. 

 

 

0133254194 / 9780133254198 International Business Plus MyIBLab with Pearson eText -- Access Card Package

Package consists of

0133063003 / 9780133063004 International Business

013307871X / 9780133078718 NEW MyManagementLab with Pearson eText -- Access Card -- for International Business