Amazon.com description: Product Description: This volume conveys the excitement of research methodology through a lively, conversational style. To make the study of the research process interactive and accessible for readers, pedagogical features and critical thinking activities are integrated throughout the volume. Actual research appears in each chapter to increase relevance and heighten reader interest. The volume evaluates the science of psychology, research ideas and hypotheses, ethics, nonexperimental methods and the basics of experimentation variables and control, statistics, designing, conducting, analyzing, and interpreting experiments, as well as, alternative research designs, external validity and critiquing experimental research and writing and assembling an APA-format research report. For individuals involved with or interested in psychological research.