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Persuasion in the Media Age
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Bibliographic Detail
Publisher
McGraw-Hill Humanities Social
Publication date
May 1, 2004
Binding
Paperback
Edition
2 pck
Book category
Adult Non-Fiction
ISBN-13
9780072993370
ISBN-10
0072993375
Dimensions
0.75 by 7.25 by 9 in.
Weight
1.60 lbs.
Availability§
Out of Print
Original list price
$97.65
§As reported by publisher
Amazon.com says people who bought this book also bought:
Gendered Lives | Organizational Communication | Words That Wound | Communicating Ethically | Coercion | Figures of Speech | Free Speech | The Tolerant Society
Gendered Lives | Organizational Communication | Words That Wound | Communicating Ethically | Coercion | Figures of Speech | Free Speech | The Tolerant Society
Summaries and Reviews
Amazon.com description: Product Description: By providing an accessible account of theoretical information, this text enables students to explore and understand the role of persuasion in the world today. Although the text is grounded in rhetorical theory, social science research is interwoven throughout to provide a comprehensive account of persuasion. The new edition features enhanced Web pedagogy with Internet-based activities for each chapter, updated examples, and updated discussion of theory, including new theories such as Problematic Integration Theory.
Editions
Paperback
3 edition from Waveland Pr Inc (November 30, 2012)
9781577668268 | details & prices | 471 pages | 6.75 × 8.75 × 0.75 in. | 1.65 lbs | List price $63.95
2 reissue edition from Waveland Pr Inc (October 30, 2011)
9781577667674 | details & prices | 448 pages | 7.75 × 9.25 × 1.00 in. | 1.85 lbs | List price $55.95
About: Borchers' interdisciplinary focus and emphasis on electronic media contour his perceptive treatment and noteworthy examples of how persuasion, an age-old communication process, occurs today.
About: Borchers' interdisciplinary focus and emphasis on electronic media contour his perceptive treatment and noteworthy examples of how persuasion, an age-old communication process, occurs today.
The price comparison is for this edition
2 pck edition from McGraw-Hill Humanities Social (May 1, 2004)
9780072993370 | details & prices | 7.25 × 9.00 × 0.75 in. | 1.60 lbs | List price $97.65
About: By providing an accessible account of theoretical information, this text enables students to explore and understand the role of persuasion in the world today.
About: By providing an accessible account of theoretical information, this text enables students to explore and understand the role of persuasion in the world today.
2nd edition from McGraw-Hill (April 1, 2004)
9780072862911 | details & prices | List price $55.01
from McGraw-Hill Humanities Social (September 1, 2001)
9780767415415 | details & prices | 472 pages | 7.25 × 9.00 × 0.75 in. | 1.60 lbs | List price $74.20
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