Amazon.com description: Product Description: Companies today have the capability to develop higher quality products and services faster than ever before. Concurrent Marketing is the first book to show why this competitive environment demands a new type of marketing effort in which the activities in the field-sales and service-take on increased strategic significance. Concurrent Marketing explains how companies can integrate product management, sales, and service and leverage functional expertise for competive advantage. Grounded in the author's four-year study of firms in the computer, consumer goods, telecommunications, and medical products industries, the book shows how companies can realign their organizational structures, information systems, compensation policies, training programs, career paths, and account management practices to meet new marketing requirements.