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Concurrency Marketing: Integrating Product, Sales and Service
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Jump down to see edition details for Concurrency Marketing: Integrating Product, Sales and Service: Hardcover
Jump down to see edition details for Caillou Learns To Skate: Hardcover | Paperback
Bibliographic Detail
Publisher Harvard Business School Pr
Publication date October 1, 1995
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780071036306
ISBN-10 007103630X
Original list price $29.95
Summaries and Reviews
Amazon.com description: Product Description: Companies today have the capability to develop higher quality products and services faster than ever before. Concurrent Marketing is the first book to show why this competitive environment demands a new type of marketing effort in which the activities in the field-sales and service-take on increased strategic significance. Concurrent Marketing explains how companies can integrate product management, sales, and service and leverage functional expertise for competive advantage. Grounded in the author's four-year study of firms in the computer, consumer goods, telecommunications, and medical products industries, the book shows how companies can realign their organizational structures, information systems, compensation policies, training programs, career paths, and account management practices to meet new marketing requirements.

Editions
This edition contains multiple works--typically stories or entire novels--that are found in different collections. Below find each work in this edition grouped by how you can find each.
Hardcover
Book cover for 9780071036306
 
The price comparison is for this edition
With Marion Johnson | from Harvard Business School Pr (October 1, 1995)
9780071036306 | details & prices | List price $29.95
This edition also contains Caillou Learns To Skate
About: Companies today have the capability to develop higher quality products and services faster than ever before.
Editions for the work Caillou Learns To Skate
Hardcover
Book cover for 9780071036306
 
The price comparison is for this edition
With Frank V. Cespedes | from Harvard Business School Pr (October 1, 1995); titled "Concurrency Marketing: Integrating Product, Sales and Service"
9780071036306 | details & prices | List price $29.95
This edition also contains Concurrency Marketing: Integrating Product, Sales and Service
About: Companies today have the capability to develop higher quality products and services faster than ever before.
Paperback
Book cover for 9782894504208
 
from Editions Chouette Inc (September 1, 2003)
9782894504208 | details & prices | 24 pages | 8.00 × 7.75 × 0.25 in. | Rec. grade levels Preschool | 0.20 lbs | List price $3.95

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