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By
Edwin Emery and
N. G. L. Hammond
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Jump down to see edition details for Introduction to Mass Communications: Paperback
Jump down to see edition details for The Genius of Alexander the Great: Hardcover | Paperback
Jump down to see edition details for The Genius of Alexander the Great: Hardcover | Paperback
Bibliographic Detail
Publisher
Harpercollins
Publication date
July 1, 1976
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9780060419097
ISBN-10
0060419091
Availability§
Out of Print
Original list price
$10.95
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: The twelfth edition of Introduction to Mass Communications accomplishes two goals essential for a mass communications textbook on the threshold of the twenty-first century. It plunges into the stimulating, still uncertain electronic realm of cyberspace. At the same time, it also examines traditional mass media with the depth and perception associated with previous editions. This text is user-friendly and replete with up-to-the-minute insights into contemporary mass communications practice. In a scholarly manner, Agee and Ault describe the historical evolution that has brought today's methods and ethical principles into being. The following features are new to this edition: mass media tie-ins with the Internet discuss opportunities and problems involved in media use of the Internet; far-reaching effects of the Telecommunications Reform Act of 1996 are covered in an extended box and noted in many chapters; the media's role in the O. J. Simpson murder case provides revealing insights into the relationship between the media and the public; and Media Questions to Think About encourage student thinking and critical analysis of concepts.
Editions
Editions for the work Introduction to Mass Communications
Paperback
The price comparison is for this edition
With N. G. L. Hammond |
from Harpercollins (July 1, 1976)
9780060419097 | details & prices | List price $10.95
This edition also contains The Genius of Alexander the Great
About: The twelfth edition of Introduction to Mass Communications accomplishes two goals essential for a mass communications textbook on the threshold of the twenty-first century.
This edition also contains The Genius of Alexander the Great
About: The twelfth edition of Introduction to Mass Communications accomplishes two goals essential for a mass communications textbook on the threshold of the twenty-first century.
Editions for the work The Genius of Alexander the Great
Hardcover
from Univ of North Carolina Pr (March 1, 1997)
9780807823507 | details & prices | 220 pages | 6.50 × 9.75 × 1.00 in. | 1.30 lbs | List price $29.95
About: Focuses on the conqueror's military feats in the Balkans, Asia, and Egypt, and examines the influence of Phillip II
About: Focuses on the conqueror's military feats in the Balkans, Asia, and Egypt, and examines the influence of Phillip II
Paperback
from Univ of North Carolina Pr (August 1, 1998)
9780807847442 | details & prices | 220 pages | 6.25 × 9.25 × 1.00 in. | 0.95 lbs | List price $23.00
The price comparison is for this edition
With Edwin Emery |
from Harpercollins (July 1, 1976); titled "Introduction to Mass Communications"
9780060419097 | details & prices | List price $10.95
This edition also contains Introduction to Mass Communications
About: The twelfth edition of Introduction to Mass Communications accomplishes two goals essential for a mass communications textbook on the threshold of the twenty-first century.
This edition also contains Introduction to Mass Communications
About: The twelfth edition of Introduction to Mass Communications accomplishes two goals essential for a mass communications textbook on the threshold of the twenty-first century.
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