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Marketing Research: Methodological Foundations
By Gilbert A. Churchill
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Bibliographic Detail
Publisher Holt Rinehart & Winston
Publication date January 1, 2000
Binding Hardcover
Edition 7 har/cdr
Book category Adult Non-Fiction
ISBN-13 9780030315671
ISBN-10 0030315670
Dimensions 1.25 by 8.50 by 10.25 in.
Weight 4.35 lbs.
Availability§ Publisher Out of Stock Indefinitely
Original list price $257.95
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: Topics of this book on marketing research include: extensive treatment of ethics in discussing market research; increased emphasis on the use of the Internet in marketing research; and revised case studies.

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