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Cover for 9780538876698 Cover for 9781632650238 Cover for 9781632650122 Cover for 9780749471736 Cover for 9781137279668 Cover for 9781633795297 Cover for 9781633795334 Cover for 9780395738597 Cover for 9780814434437 Cover for 9781118916704 Cover for 9781466662889 Cover for 9781591845812 Cover for 9783631638804 Cover for 9781118759677 Cover for 9780989322218 Cover for 9780071808316 Cover for 9781591844877 Cover for 9780749465308 Cover for 9781118336038 Cover for 9781422172315 Cover for 9780814417904 Cover for 9781591844914 Cover for 9780071787178 Cover for 9780814416761 Cover for 9781422173350 Cover for 9781596597624 Cover for 9780873898119 Cover for 9781605099750 Cover for 9781422162521
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Paperback:

9781632650238 | Career Pr Inc, December 21, 2015, cover price $16.99
9780538876698, titled "Marketing Research Essentials" | 2nd edition (South-Western Pub, September 1, 1997), cover price $82.95 | also contains Marketing Research Essentials

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Book by Guffey, Mary Ellen
By Harry Beckwith (foreword by)

Paperback:

9781632650122 | Career Pr Inc, November 23, 2015, cover price $15.99
9780538878111, titled "Business English: Telecourse Guide" | 6 edition (South-Western Pub, August 1, 1998), cover price $31.95 | also contains Business English: Telecourse Guide | About this edition: Book by Guffey, Mary Ellen

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Product Description: Revealing the hidden processes behind why certain brands command our loyalty and trust, Brand Psychology looks at how to build up a positive brand image through Corporate Social Responsibility and ethical transparency.Reputation management authority Jonathan Gabay takes readers on a tour of the corporate, political and personal brands whose understanding of consumer psychology has either built or broken them...read more

Paperback:

9780749471736 | Kogan Page Ltd, March 28, 2015, cover price $39.95 | About this edition: Revealing the hidden processes behind why certain brands command our loyalty and trust, Brand Psychology looks at how to build up a positive brand image through Corporate Social Responsibility and ethical transparency.

cover image for 9781633795297

Hardcover:

9781137279668 | St Martins Pr, January 27, 2015, cover price $27.00

CD/Spoken Word:

9781633795334 | Mp3 una edition (Dreamscape Media Llc, January 27, 2015), cover price $29.99
9781633795297 | Unabridged edition (Dreamscape Media Llc, January 27, 2015), cover price $49.99

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By Jason Huggins (narrator)

Paperback:

9780395738597, titled "Insight Guides Alaska" | 4th edition (Apa Productions, April 1, 1995), cover price $22.95 | also contains Insight Guides Alaska

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Product Description: A new data-driven approach to building customer relationships that fuel sustainable business growth Igniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's increasingly complex, fast-paced, and fragmented marketplace...read more

Hardcover:

9781118916704 | John Wiley & Sons Inc, October 27, 2014, cover price $28.00 | About this edition: A new data-driven approach to building customer relationships that fuel sustainable business growth Igniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's increasingly complex, fast-paced, and fragmented marketplace.

Hardcover:

9781591845812 | Portfolio, September 12, 2013, cover price $29.95

CD/Spoken Word:

9781469055589 | Unabridged edition (Gildan Audio, March 18, 2014), cover price $30.00

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Product Description: Customers love it when employees are ENGAGED to deliver an experience. However, it doesn't come easy for most companies. The level to which your workforce is ENGAGED also has a significant impact every day on employees' happiness and productivity, the customer experience, and your company's profitability...read more

Paperback:

9780989322218 | Atlasbooks Dist Serv, August 27, 2013, cover price $12.95 | About this edition: Customers love it when employees are ENGAGED to deliver an experience.

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Product Description: Across the global economy, customers' expectations are continually rising but many companies fail to deliver against those expectations. With the rise in social media, customers are becoming more vocal in expressing any dissatisfaction, which can both lose existing customers and alienate potential new ones...read more

Paperback:

9780749465308 | Kogan Page Ltd, June 28, 2012, cover price $44.95 | About this edition: Across the global economy, customers' expectations are continually rising but many companies fail to deliver against those expectations.

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Product Description: Praise for Brand Advocates "Ignite your Advocates! Fuggetta shows you how." —SCOTT MONTY, Head of Social Media, Ford "Creating and amplifying authentic Advocates should be front and center on every marketer's agenda. This book is a blueprint for how to turn genuine Advocates into a powerful marketing force...read more

Hardcover:

9781118336038 | John Wiley & Sons Inc, July 31, 2012, cover price $24.95 | About this edition: Praise for Brand Advocates "Ignite your Advocates!

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Product Description: Introducing “return on relationship” with your most valued customersThe traditional model of growing your business—by relying on employees in sales, marketing, and product development—is dying. Today’s most successful companies are taking a different approach: getting customers to market, sell, and create products for them...read more

Hardcover:

9781422172315 | Harvard Business School Pr, June 5, 2012, cover price $27.00 | About this edition: Introducing “return on relationship” with your most valued customersThe traditional model of growing your business—by relying on employees in sales, marketing, and product development—is dying.

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Product Description: GET READY FOR THE AGE OF SHOPPER MARKETING Consumers today are armed with a wealth of content--price comparisons, reviews, and even online inventory data--and this is good news for marketers, because these tools empower consumers, making them into shoppers who are more willing than ever to interact with your brand ...read more

Hardcover:

9780071787178 | McGraw-Hill, March 20, 2012, cover price $32.00 | About this edition: GET READY FOR THE AGE OF SHOPPER MARKETING Consumers today are armed with a wealth of content--price comparisons, reviews, and even online inventory data--and this is good news for marketers, because these tools empower consumers, making them into shoppers who are more willing than ever to interact with your brand .

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Hardcover:

9781422173350 | Rev exp edition (Harvard Business School Pr, September 20, 2011), cover price $30.00

CD/Spoken Word:

9781596597624 | Unabridged edition (Gildan Audio, January 10, 2012), cover price $29.98

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Product Description: Customers today are picky, fickle, vocal, and “all about me” vain. With the reach and influence of the Internet, they are also powerful. If they receive poor or impersonal service, they talk back—with a single snarky video or damning review gone viral, they can bring down a company...read more

Paperback:

9781605099750 | Berrett-Koehler Pub, June 6, 2011, cover price $19.95 | About this edition: Customers today are picky, fickle, vocal, and “all about me” vain.

cover image for 9781422162521
Product Description: How do you keep your customers coming back-and get them to bring others?If you need the best practices and ideas for making yourcustomers loyal and profitable--but don't have time to findthem--this book is for you. Here are nine inspiring and usefulperspectives, all in one place...read more
By Harvard Business Review (corporate author)

Paperback:

9781422162521 | Harvard Business School Pr, April 12, 2011, cover price $22.00 | About this edition: How do you keep your customers coming back-and get them to bring others?

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