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Laurence Vincent has written 2 work(s)
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Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty
cover image for 9780814416761
By Laurence Vincent
See complete details on each edition (1 edition listed)

Hardcover:

9780814416761 | Amacom Books, March 28, 2012, cover price $25.00

Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Marketing Strategy
cover image for 9780793155606
Product Description: Why do Coke, Nike, and Apple inspire so much loyalty among consumers? Laurence Vincent explains how smart marketing professionals can emulate these companies to build lasting brand allegiance. Coke, Martha Stewart, Ralph Lauren, and Hallmark engender tremendous devotion, sometimes almost a cult following, among consumers...read more
By Laurence Vincent
See complete details on each edition (1 edition listed)

Hardcover:

9780793155606 | Kaplan, October 1, 2002, cover price $27.00 | About this edition: Why do Coke, Nike, and Apple inspire so much loyalty among consumers?

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