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Bruce Nussbaum has written 5 work(s)
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Cover for 9780062088420 Cover for 9780139696947 Cover for 9780132618625 Cover for 9780807041093 Cover for 9780871133854 Cover for 9780140160000 Cover for 9780671505974
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Product Description: Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets -- or create new ones. Learn to identify Product Opportunity Gaps that can lead to enormous success; control and navigate the "Fuzzy Front End" of the product development process; and leverage contributions from diverse product teams -- while staying relentlessly focused on your customer's values and lifestyles...read more

Hardcover:

9780139696947 | Financial Times Management, October 1, 2001, cover price $32.99

Paperback:

9780132618625 | Financial Times Management, October 22, 2001, cover price $34.99 | About this edition: Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets -- or create new ones.

cover image for 9780140160000
Product Description: After ten years of deaths and hundreds of millions of dollars in federal funds spent, only one drug - AZT - has been officially licensed for the treatment of AIDS. That drug is more than thirty years old., is widely considered mediocre, and costs the AIDS patient $10,000 a year, Behind these bleak facts lies a byzantine narrative of vaulting ambition and greed, of vast sums of money filtered through government agencies and into the profit statements of Burroughs Wellcome, AZT's manufacturer...read more

Hardcover:

9780871133854 | Atlantic Monthly Pr, October 1, 1990, cover price $22.95 | About this edition: Looks inside the alliance of power between government, science, and big business to reveal how politics, egotism, greed, and corruption are sabotaging AIDS research

Paperback:

9780140160000 | Reprint edition (Penguin USA, November 1, 1991), cover price $10.95 | About this edition: After ten years of deaths and hundreds of millions of dollars in federal funds spent, only one drug - AZT - has been officially licensed for the treatment of AIDS.

cover image for 9780671505974
Product Description: Economic forecasting; Twentieth century; Twenty-first century; Technological innovations; Energy development; Forecasts; Forecasting

Paperback:

9780671505974 | Reprint edition (Touchstone Books, June 29, 1984), cover price $21.95 | About this edition: Economic forecasting; Twentieth century; Twenty-first century; Technological innovations; Energy development; Forecasts; Forecasting

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