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Product Description: This text studies the increasing international marketplace for media companies, exploring the mergers and acquisitions, the impact of technology, and the implications of changing regulatory policies and a growing world economy that are the most salient features of this scene...read more (view table of contents, read Amazon.com's description)
By Alan B. Albarran (editor) and Sylvia Chan-Olmsted (editor)

Hardcover:

9780813826905 | Iowa State Pr, June 30, 1998, cover price $54.99 | About this edition: This text studies the increasing international marketplace for media companies, exploring the mergers and acquisitions, the impact of technology, and the implications of changing regulatory policies and a growing world economy that are the most salient features of this scene.

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