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Global Media Economics: Commercialization, Concentration and Integration of World Media Markets
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Hardcover
from Iowa State Pr (June 30, 1998)
9780813826905 | details & prices | 362 pages | 6.50 × 9.50 × 1.00 in. | 1.50 lbs | List price $54.99
About: This text studies the increasing international marketplace for media companies, exploring the mergers and acquisitions, the impact of technology, and the implications of changing regulatory policies and a growing world economy that are the most salient features of this scene.
About: This text studies the increasing international marketplace for media companies, exploring the mergers and acquisitions, the impact of technology, and the implications of changing regulatory policies and a growing world economy that are the most salient features of this scene.